Prepared exclusively for
Matt Gray
Herb · herb.co
Your Brand Score
You scored 38 out of 60.
Development Stage
Elite authority. But your systems are leaving millions on the table.
What We Found
We looked at everything.
Instagram · @herb
873K followers. Strong visual brand. Zero lead capture CTAs. No link-in-bio funnel. Content generates likes, not leads.
LinkedIn · mattgray1
904K followers. Massive reach. But all posts drive Founder OS — not Herb. Two brands in parallel universes.
Website · herb.co
herb.agency is a generic contact form. No pricing. No packages. No proof. Visitors don't know what they're buying.
What's Working
Your strengths are rare.
Authority — 10/10 $410M exit. 12 years. 3.2M followers on $0 ads. Nobody in the space has this.
Brand Clarity — 8/10 You know exactly who you serve. Cannabis brands doing $1M+ who need organic growth.
Team Capacity 25+ person team. Most agencies your size are 5-person shops.
Where The Gaps Are
Three things costing you millions.
The Transformation
What changes.
Today
Generic contact form Zero lead magnets Likes, not leads Brand disconnect Manual outreach After 90 Days
Clear offer + pricing 10K+ leads/month Every post converts Matt = cannabis mktg Pipeline on autopilot The Cost of Inaction
What you're leaving on the table.
$200K+
Monthly revenue lost from zero lead capture across 3.2M followers
2 years
Without a real vacation. Checking Slack before brushing teeth.
6 months
Every month without systems = compounding manual work.
The founders building now will own their market in 12 months.
No dominant cannabis agency brand exists. That seat is yours — if you claim it now.
The Shift
Where you are now
Operator trapped
→
Where we take you
Architect who
100% Done For You
What if we just
You don't need another course. You need someone to build it — so it runs without you.
Content
Lead Magnet
Nurture
Revenue
Your Velocity Journey
Here's exactly what happens.
↓
Day 1
Welcome + Intake
Welcome email. Intake form. Premium tone — you feel like you hired McKinsey.
↓
Day 2-3
Brand Scorecard Delivered
Your brand scored across 16 dimensions. Gaps identified. Delivered before your call.
↓
Day 3-7
Brand Deep Dive Call
90-minute diagnostic with Sean. We arrive PREPARED. Your biggest constraints identified. 6-month pathway set.
↓
Day 7-14
Content GPS + 200 Hooks
Platform strategy, Content Waterfall, CTA architecture, 200+ hooks in your voice. Built to 80% — you finalize.
↓
Day 14-30
Full Brand Pack — 50+ Assets
LinkedIn posts, X posts, IG carousels, YouTube scripts, newsletters, infographics, lead magnets. All in your voice.
↓
Day 30-45
Revenue Systems
Offer stack, landing page (live on Vercel), email sequences, workshop deck, VSL script, org chart.
Month 2-6
Scale Together
Bi-weekly sessions. 180 systems updated every 6 weeks. We optimize until the machine runs without you.
Your Content Engine
1 recording. 25+ assets.
1 YouTube Video
Short-Form Video
3 Shorts · 6 Reels · 3 TikToks
Written + Visual
3 LI · 3 X · 3 Carousels · 5 Stories
Long-Form + SEO
Newsletter · Blog · Podcast
Lead Magnet CTA
25+
Assets
90m
Founder Time
7
Platforms
7d
Of Content
Based on your score
What we'd build for you.
Revenue Infrastructure
Lead magnets, email sequences, DM triggers, landing pages. The complete conversion system.
Fixes Lead Capture — 1/10
Content GPS + Waterfall
Platform strategy, waterfall system, 30-day calendar, 200+ hooks in your voice.
Fixes Content System — 2/10
Offer Stack
Pricing tiers, ascension path, guarantee, bonus stack, objection copy.
Fixes Offer Clarity — 2/10
Org Chart + Delegation
Team structure, hiring roadmap, meeting rhythms, delegation playbook.
Fixes Founder Freedom — 4/10
Everything we deliver
The complete system.
Brand Strategy 12-part positioning. Voice. Messaging.
200+ Hooks Your voice. Every platform.
Content Machine Posts, carousels, scripts, infographics.
Revenue System Offer, pages, magnets, sequences.
Visual Assets Designs ready to post. No designer.
180+ Systems $13.8M/yr playbook. Licensed.
Your team
Matt's entire C-suite.
The Proof
$13.8M/yr
Built with these systems
Common question
"I need to think about it."
Every month without systems is another $100K+ in pipeline not captured. The cost of waiting compounds. The founders moving now are pulling ahead.
Common question
"It's a big investment."
$18K for 6 months is $3K/month. A marketing director costs $12K/month. An agency is $8-15K/month. We deliver more — and you own everything we build.
Common question
"How do I know it'll work?"
We just showed you what's broken and what we'd build. This is a custom plan for your brand, your audience, your gaps. Plus a delivery guarantee.
Common question
"I've tried agencies."
This isn't an agency. We build systems you own — content engines, lead capture, conversion. Done for you at 80%. When we're done, it's yours.
The Investment
Two options. Both start Monday.
$21,000
$18,000
6-month advisory partnership
Save $3,000 — Action Taker (today only)
Or $21,000 with a flexible payment plan.
Matt, you have the authority of a $50M company.
The only thing missing is the machine. We build it. 30 days to first assets. 90 days to autopilot.
$18,000 today · Save $3,000 · Starts Monday
What founders say
Aha moments.
"I was sitting on a goldmine with zero systems. One call changed everything."
Agency founder, $45K/mo "They showed me my brand in a way I'd never seen. The gaps were so obvious."
SaaS founder, $80K/mo "Posted for 2 years with zero lead capture. They built my conversion system in 30 days."
Coach, $60K/mo "My agency delivered a fraction of what Velocity built in week one."
E-com founder, $120K/mo "Not an agency — a partnership. They know my business better than I do."
Consultant, $35K/mo "Founder OS gave me clarity and confidence I was missing."
Founder OS member Ready to build
$18,000 today · Starts Monday
PREPARED BY FOUNDER OS VELOCITY
Exclusively for Matt Gray · Herb
DISCLAIMER: Results are not typical or guaranteed. Individual results vary. Testimonials represent individual experiences. Founder OS does not guarantee specific outcomes. $13.8M = total portfolio revenue, not a projection. Investment decisions should be based on your own due diligence.